We help you acquire knowledge to solve practical problems.
Strategic research is experimental and theoretical work undertaken to acquire new knowledge, directed into specified broad areas, with the expectation of useful discoveries. It provides the broad base of knowledge necessary for the solving of recognised practical problems. It is a process of analysis that involves researching an organisation’s business environment within which it operates. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of your organisation. With the help of strategic planning, the objective or goals that are set by the organisation can be fulfilled.
The absence of a strategic framework guiding and aligning lower-level decision-making, will result in different departments pursuing individual trajectories, wasting resources, time and money in the long-run.
Why Strategic Research?
In a constant endeavour to improve, organisations must periodically conduct a strategic analysis which will, in turn, help them determine which areas need improvement, and areas that are already doing well. For an organisation to function efficiently, it is important to think about how positive changes need to be implemented. A strategic framework focuses the company’s direction, ensuring resources and existing capabilities are used efficiently to achieve relevant objectives.
The Value Propositions
Become a market leader.
All leading organisations, who are well known for their achievements, have had years of strategic planning, which has been implemented at various stages.
Achieve objective to reach goals.
Strategic research and analysis is essential if a company has a goal and a mission for themselves.
Gain a competitive advantage.
While conducting strategic analysis, organisations must know their competitors - and thus be able to define a strategy that will help them become an invincible player in their market.
Predict future events to plan around them.
One of the most important functions of strategic analysis is to predict future events, and deduce alternative strategies if a certain plan doesn’t work out as expected.
Use goals to guide strategy
Your research shows you what your company does well, where your business can improve and where in your business environment you should focus your strategic efforts.
Accountability for incidents and escalation.
Lines of accountability need to be clear and enforced, preferably to individuals rather than committees, where accountability is often missing. The focus should be on the identification of what went wrong, what can be learned, and whether changes to process or controls are required. Only then, deal with disciplinary or assignment of accountability as a separate matter to encourage open discussions.
An efficient strategy ensures business growth, the establishment and maintenance of a strong competitive position, as well as strong financial performance.
How We Do It
We break down strategic research attributes to understand how we can conduct a complete strategic analysis of your organisation, so it is able to plan and perform better with each passing year. Once your organisation has successfully completed its internal analysis, your organisation needs to know about external factors that can be a hindrance to your growth. To do so, we need to know how the market functions and how consumers react or behave to certain products or services. Measuring customer satisfaction is a common external analysis method. Below are analysis techniques we also employ:
Internal strategic analysis
As the name suggests, through this analysis we look inwards within your organisation - identify the positive and negative points, and establish the set of resources that can be used to improve your company’s image within the market. Internal analysis starts with evaluating the performance of your organisation. This includes evaluating the potential of your organisation and its capacity to grow. The analysis of the strengths of your company will be oriented to the market, focusing on your clients/customers. The strengths only make sense when they help the company to fulfil their needs. When completing an internal strategic analysis, we will also identify the weaknesses and limitations that your company faces existentially or in the future.
PESTLE is an acronym for Political, Economic, Social, Legal and Environmental. It describes a framework of macro-environmental factors used in the environmental scanning component of external strategic analysis. A PESTLE analysis is one of the most widely used external analysis techniques. The process that is most likely to be adopted when using a PESTLE technique is relatively a simple one. The model has been extended by adding Ethics and Demographic factors. It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the various macroenvironmental factors that your organisation should take into consideration.
SWOT is an acronym for Strengths, Weakness, Opportunity, and Threats. This is one of the most reputed techniques for internal strategic analysis. There is no better way to benefit from a strategically performed analysis than to use it to detect the strengths, opportunities, weaknesses, and threats that your organisation may suffer. Performing SWOT analysis will help us create a strong and long term vision through strategic planning for your organisation. The important thing is to constantly evaluate the environment in which your organisation operates, and act accordingly. It is essential for your organisation to consider the SWOT principles to be able to plan efficiently. Through a thorough SWOT analysis you will be able to prevent a number of problems that can arise when there is no systematic analysis.
We are a specialised risk management consultancy implementing the latest technologies and best practices for businesses to manage their risks, build their business resilience and accelerate their growth.
The Vision of Eagle Edge is to be the catalyst for risk transformation, resilience creation and growth acceleration of our client's enterprise value. We turn risks into opportunities.
Clarity of the internal positive attributes.
Strategic analysis allows you to have clarity of the internal positive attributes of your organisation that are under control. By knowing these positive attributes, your organisation can focus on the factors that lead to positive performance and can replicate the strategy wherever applicable. It helps identify strength of both internal as well as external resources, such that it leads to an increasing competitive advantage.
Your strategy determines your company’s high-level direction, driving all internal decisions. Investment, hiring, development, etc. decisions will be made in accordance with corporate strategy. It enables cohesive planning and decision making throughout the organisation, advancing common objectives.
Sound strategy is fundamental to business success.
Strategy is the formula by which the major marketing variables are integrated, energised, and optimised. Most businesses struggle with strategy and planning, primarily because senior executives are often “too close” to their businesses and get lost in the forest of day-to-day particulars and industry mythology. The development of an optimal strategy is a complex undertaking and typically involves several research steps and analyses.
Flaws in risk culture, from poor leadership and communication to general incompetence, have all been blamed for a variety of industry disasters. A mature risk culture helps to develop a solid leadership attitude towards risk and enhances the communication across the entire organisation. This helps to reduce the impact of a catastrophe, should one occur.
A strong risk culture allows for continuous education to ensure staff are competent with the latest tools, techniques and strategies that are deployed within the organisation and the industry. It can also ensure suitable funding for training and education, resulting in enhanced competency of the staff.